- The Casual Wear Market In India
While the men's casual shirts and trousers market was always present in India, in recent years, the market has recorded substantially higher growth, especially in the branded segment. The men’s casual shirts market was estimated to be worth INR 8,560 crore in 2012, whereas the women’s casual tops/shirts market is worth INR 700 crore. Casual shirts have gained in popularity among youth and college-going students in both urban and rural India. Similarly, the men’s casual trouser market is estimated to be worth INR 6,720 crore, while the women’s casual trouser/skirts market is estimated at INR 470 crore.