In India T-shirts industries have raised by 27 percent followed by blouses/shirts and trousers. Recent market report survey says this segment of clothing in India accounts for 4.22 per cent of the Indian apparel market with sales of Rs. 2,419 crores, this includes T-shirts for women and have become trendy.
According to KSA Techno Park, Nike is the market leader, followed by Reebok in three of the income segments, except for Adidas in the Rs. 15,000 to Rs. 25,000 income segment, and Nike has an 8.3 percent share.
The income analysis of women explains that Reebok is the top women's "active wear" T-shirt in the lower income segment, Nike in the middle income segment and Adidas leads the highest income bracket.
Duke is the most popular brand in clothing of the lowest income segment of consumers; it is second in the next higher income slab to Lee and third in the Rs. 50,001 to Rs. 1 lakh income group. The top five in the highest income group is considered Wills Sports followed by Lacoste, Allen Solly, Lee and Classic Polo in order-wise.
Benetton is the second most popular brand in the segment of income of Rs. 50,001 to Rs. 1 lakh and has received fifth rank in the Rs. 15,000 to Rs. 25,000 segment. In the lowest income bracket Peter England is among the top five favorites and Crocodile gets similar approval in the Rs. 25,000 to Rs. 50,000 income segment. In the next higher income segment, Allen Solly and ColorPlus are considering.
The report says, there are two sub-categories in T-shirts market, one is active wear and second is casual wear. Generally, people are likely to wear active wear brands for their morning jogging or routine work while the casual T-shirts used for the purpose of informal clothing. Active wear clothing tends to have a high recall because of many international brands have become more or less generic with active wear.